Exchange - How the public used digital technology to interact with the film?

http://www.twilightthemovie.com/#/Splash

The twilight saga has an official website for fans that includes a larger trailer with more impact linking the three films together.

 

The twilight saga's official website includes information about the film, media, mobile, community and official store and merchandise. This official website is a large implication on advertising for the DVD as well as Blu Ray.This official website makes the film have a wider span not just over the globe on television, but all over the internet. For fans this is found under community, when clicking onto community there a several available official fan pages for:

Facebook

Youtube

Myspace

Twitter

iTunes

Official Twilight Conventions

Stephenie Meyer

Twilight Saga
BellaAndEdward
Everglow
His Golden Eyes
Twilight Examiner
Twilight Guy
Twilight Lexicon
Twilight MOMS
Twilight Poison
Twilight series Theories
Twilight Source
Twilight Superfan
Twilighters Anonymous
Twilighters.org
FoForks: The Green Planet
Crepusculo Meyer
Twilight Brasil
Twilight Italia


Also on the official website there is a linked page for official store that brings you to amazon. This again is a huge advertising advantage for the film as it offers many merchandises such as key rings, clothing, bags, jewelery, music, movies, standees, collectibles, jigsaw puzzles, accessories.

 

Above is a screen shot of the amazon.

Mobile:

There is a wide range of iPhone apps for Eclipse, The twilight Tracker being one, these applications involve updates on the films and also the next film to be released 'Breaking Dawn'. Also the iPhone apps include games for all three movies. The iPhone apps include soundtracks from the movie advertising more for the film.

Contests:

For the Twilight Saga they had produced a pixel by pixel contest for a chance to win free tickets to the premiere for the film Eclipse. This had a huge interaction with the film as the companies that handle these contests for the film have the advantage to then handle a huge email list so when more news is available or more updates have been released on film dates, merchandise or upcoming films for the future, the companies can then email all of the fans from the list which creates a huge expand on advertisement for the company.

Q&A:

The twilight company have launched a Q&A for the characters of Alice, Emmet and Rosalie. This question and answer was structured through the internet, giving a chance for fans to ask questions to those characters.