Saturday, 23 April 2011

DISTRIBUTION AND MARKETING - Social Networking

Face Book: Facebook is one of the biggest social networking websites that is currently running for all ages to view. This social networking site has made the film gain more marketing for upcoming films and the twilight saga movies that are already available. The fan pages for the different characters have a wide amount of likes and followers that also add comments and posts to the wall of the fan pages including photos of the actors/actresses and also the actors/actresses in their character form. The face book has 6,126,147 fans for the official twilight saga fan page. Within this social networking this made a huge difference in ticket sales as stereotypically the film being based at 'tweens' - 13 however due to ticket sales and face book fan pages such as 'Team Edward' and 'team Jacob' This has attracted audience members of all ages - enhancing the ticket sales even more.

Youtube: 220,675–and 12,527,921 channel viewings - Youtube was a huge social networking for people to view the trailers especially which made a difference in ticket sales also. Youtube gave an advantage to fans that facebook and twitter couldn't for example You tube provided videos of interviews with the characters from the film eclipse during scenes and after the film was made, also interviews with the producers.

Twitter: Over 322,000 are following the twitter link 'Twilight'. Twitter is much different to facebook and youtube, with facebook fan pages and youtubes teaser video's Twitter holds different links to people and also Twilight, with twitter next to a certain link you are able to follow is a blue tick, meaning that it is the official one, not a fake one, this enables people to see the latest updates, twitter being very often used by celebrities, fans can re twit things onto there home twitter page.

Myspace: Myspace was one of the first popular social networking sites to be formed, myspace is still used and is a friendly social nerworking sites that went down hill in rating due to the creation of Face book. However myspace is still used as it has its own Twilight mysoace page with 790,519 followers on it. This myspace page for twilight hold a lot of the twilight soundtracks and music by robert pattinson.

Social Networking is such a powerful way for marketing the film as the internet has had such an impact on everyones lives within the past years and has been used more and more frequently than ever before with social networking. This also markets the film well as people can view information, video's, updates, music, and photo's from their own home comfort, which makes the fan list increase with people using a social network.

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